# Latvian public media branding and literacy initiatives > Developing situation record from CLSTR: https://clstr.news/situations/latvian-public-media-branding-and-literacy-initiatives > Updated: 2026-10-12T10:27:46.000Z. Sources: 3. Developments: 2. The Public Electronic Mass Media Council (SEPLP) proposed legislative amendments to preserve the historical brands of Latvijas Televīzija (LTV) and Latvijas Radio within the unified Latvijas Sabiedriskais medijs (LSM) brand system. The proposal aims to maintain names for linear programming, such as ‘LTV1’ and ‘Latvijas Radio 1’, to ensure historical continuity and public trust, though it does not include the preservation of historical logos or visual identities. Following these developments, the National Electronic Mass Media Council (NEPLP) announced a forthcoming study on media literacy in Latvia to be presented during UNESCO World Media Literacy and Information Week. Concurrently, LSM has updated its brand strategy to integrate historical channel names while introducing new content areas like ‘LSM Jaunieši’ and ‘LSM Izklaide’, a move that does not alter the organization’s structure. ## Timeline ### 2026-10-12: Latvian media institutions announce literacy study and branding updates Latvia's NEPLP will present a new study on national media literacy, while Latvian Public Media (LSM) updates its branding strategy to preserve historical channel names. 2 sources. https://clstr.news/cluster/latvian-media-institutions-announce-literacy-study-and-branding-updates ### 2026-10-10: Latvia proposes law to preserve LTV and Latvijas Radio brands Latvia's Public Electronic Mass Media Council has proposed law amendments to preserve the LTV and Latvijas Radio brand names within the LSM system to maintain historical recognition. 2 sources. https://clstr.news/cluster/latvia-proposes-law-to-preserve-ltv-and-latvijas-radio-brands --- Cite as: Latvian public media branding and literacy initiatives. CLSTR, https://clstr.news/situations/latvian-public-media-branding-and-literacy-initiatives