# Launch of Grindin Coffee by Pusha T, Pharrell Williams, and

> Live situation record from CLSTR: https://clstr.news/situations/launch-of-grindin-coffee-by-pusha-t-pharrell-williams-and
> Updated: 2026-09-17T19:28:10.000Z. Sources: 7. Developments: 2.

Hip-hop artists Pusha T and Pharrell Williams have partnered with the Italian roaster Lavazza to launch a new coffee brand named ‘Grindin Coffee’. The brand name is a tribute to the 2002 Clipse song ‘Grindin’. 

The venture was inspired by the artists’ creative routines and early morning studio sessions. The product line features two varieties: a medium roast of 100% South American Arabica with notes of chocolate, caramel, and toasted hazelnut, and a dark roast blending Arabica and Robusta beans from Central and South America and Southeast Asia. 

Following the initial announcement, the brand was officially unveiled during launch events in New York City. The coffee is available through the Grindin Coffee website, alongside merchandise such as apparel and mugs.

## Timeline

### 2026-09-17: Lavazza partners with Pusha T and Pharrell Williams to launch Grindin Coffee

Lavazza has partnered with Pharrell Williams and Pusha T to launch Grindin Coffee, a new brand inspired by the artists' creative work ethic, featuring custom blends developed with Lavazza expertise.

2 sources. https://clstr.news/cluster/lavazza-partners-with-pusha-t-and-pharrell-williams-to-launch-grindin-coffee

### 2026-09-14: Pusha T and Pharrell Williams launch Grindin Coffee with Lavazza

Pusha T and Pharrell Williams have partnered with Italian roaster Lavazza to launch ‘Grindin Coffee’, a new brand inspired by their creative studio routines.

5 sources. https://clstr.news/cluster/pusha-t-and-pharrell-williams-launch-grindin-coffee-with-lavazza

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Cite as: Launch of Grindin Coffee by Pusha T, Pharrell Williams, and. CLSTR, https://clstr.news/situations/launch-of-grindin-coffee-by-pusha-t-pharrell-williams-and