# Launch of Kim Jones eponymous fashion label

> Live situation record from CLSTR: https://clstr.news/situations/launch-of-kim-jones-eponymous-fashion-label
> Updated: 2026-10-17T04:41:25.000Z. Sources: 20. Developments: 2.

British fashion designer Kim Jones has announced the launch of his eponymous label, KIM JONES, set to debut for the Fall/Winter 2027 season. The brand represents a revival of the label Jones originally founded in 2003, following his previous roles as artistic director for Dior Men and Fendi.

Jones stated the new venture aims to offer a wardrobe that is “unrestricted by traditional categories” at a “considered price point.” The brand plans to launch online in mid-2027, with apparel produced primarily in Japan and leather goods manufactured in Italy.

Retail expansion will focus on Asia, beginning with the opening of a two-story flagship store in October 2027 at the Central Yards development in Hong Kong. The label intends to continue expanding through additional retail locations and partners across the Asian market.

## Timeline

### 2026-10-17: Kim Jones announces revival of eponymous fashion label

Designer Kim Jones is relaunching his eponymous label with an autumn/winter 2027 collection and a flagship store opening in Hong Kong.

2 sources. https://clstr.news/cluster/kim-jones-announces-revival-of-eponymous-fashion-label

### 2026-10-12: Kim Jones to launch eponymous fashion label in 2027

Designer Kim Jones is launching his namesake label for Fall/Winter 2027, featuring Japanese production and an inaugural flagship store in Hong Kong's Central Yards.

18 sources. https://clstr.news/cluster/kim-jones-to-relaunch-signature-label-with-japan-production-and-hong-kong-store

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Cite as: Launch of Kim Jones eponymous fashion label. CLSTR, https://clstr.news/situations/launch-of-kim-jones-eponymous-fashion-label