# LEGO Insiders loyalty program updates

> Live situation record from CLSTR: https://clstr.news/situations/lego-insiders-loyalty-program-updates
> Updated: 2026-08-20T16:03:26.000Z. Sources: 2. Developments: 2.

The LEGO Group has expanded and updated its LEGO Insiders loyalty program. On 4 August, the program became available in Portugal at four Certified LEGO Stores, including locations in Lisbon, Porto, and Coimbra. Members in these stores can earn points on purchases and through product registration to redeem for discounts, exclusive items, or LEGOLAND park tickets.

Following the regional expansion, LEGO implemented global updates to the Insiders Reward Center to streamline the redemption process. The new functionality allows members to add up to three physical rewards directly to their shopping carts, removing the previous requirement to manually enter redemption codes during checkout.

## Timeline

### 2026-08-20: LEGO updates Insiders Reward Center functionality

LEGO has updated its Insiders Reward Center, allowing members to add up to three physical rewards directly to their shopping carts, simplifying the redemption process.

2 sources. https://clstr.news/cluster/lego-updates-insiders-reward-center-functionality

### 2026-08-04: LEGO launches Insiders loyalty program in Portugal stores

LEGO’s Insiders loyalty programme launches in Portugal on 4 August, letting shoppers earn points on purchases and registered sets for discounts, exclusive items and LEGOLAND tickets at four certified stores.

3 sources. https://clstr.news/cluster/lego-launches-insiders-loyalty-program-in-portugal-stores

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Cite as: LEGO Insiders loyalty program updates. CLSTR, https://clstr.news/situations/lego-insiders-loyalty-program-updates