# Leroy Merlin operations and consumer trends in Italy

> Developing situation record from CLSTR: https://clstr.news/situations/leroy-merlin-operations-and-consumer-trends-in-italy
> Updated: 2026-11-05T14:08:00.000Z. Sources: 8. Developments: 2.

Leroy Merlin is marking significant milestones in its Italian operations, including its 30th anniversary and 20 years of utilizing its ‘Marques Des Habitants’ private brands. These brands, developed by the Adeo Group, allow the company to maintain control over the supply chain and currently account for 8 billion euros in turnover globally.

In conjunction with these milestones, the company released the Homeservatory 2026 report. The findings indicate a shift in Italian consumer priorities toward home care, well-being, and energy efficiency. The report notes that 38% of respondents prioritize energy efficiency for the coming decade, while 45% cite high costs as the main barrier to home improvements. Additionally, there is an increasing demand for smart technologies and homes capable of withstanding extreme weather.

## Claims

- Leroy Merlin is celebrating 20 years of its private brands, known as ‘Marques Des Habitants’ (Mdh). (reported by 3 sources)
- The Homeservatory 2026 report tracks evolving housing needs in Italy. (reported by 3 sources)
- 45% of respondents cite high spending as the main obstacle to home interventions. (reported by 3 sources)
- 38% of respondents consider improving energy efficiency the most important intervention for the next ten years. (reported by 3 sources)
- The Adeo Group’s private brands market over 61,000 references. (reported by 3 sources)
- The Group’s private brands generate 8 billion euros in turnover. (reported by 3 sources)
- The Group operates a network of 1,300 points of sale worldwide. (reported by 3 sources)
- Customer satisfaction for the private brands is 91%. (reported by 3 sources)

## Timeline

### 2026-11-05: Leroy Merlin celebrates 20 years of private brands in Italy

Leroy Merlin celebrates 20 years of its private brands in Italy, highlighting a shift toward energy efficiency and smart home technology in its Homeservatory 2026 report.

6 sources. https://clstr.news/cluster/leroy-merlin-celebrates-20-years-of-private-brands-in-italy

### 2026-10-27: Leroy Merlin marks 30 years in Italy with new consumer report and sales event

Leroy Merlin celebrates 30 years in Italy by releasing its Homeservatory 2026 report on housing trends and launching a major sales event with discounts up to 74%.

2 sources. https://clstr.news/cluster/leroy-merlin-marks-30-years-in-italy-with-new-consumer-report-and-sales-event

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Cite as: Leroy Merlin operations and consumer trends in Italy. CLSTR, https://clstr.news/situations/leroy-merlin-operations-and-consumer-trends-in-italy