# Levski Sofia sponsorship transition

> Live situation record from CLSTR: https://clstr.news/situations/levski-sofia-sponsorship-transition
> Updated: 2026-08-28T08:20:00.000Z. Sources: 3. Developments: 2.

The football club Levski Sofia has concluded its long-term partnership with general sponsor Palms Bet. 

Initially, coach Stanimir Stoilov criticized the decision not to renew the partnership, noting that the betting company and its owner, Milo Borisov, acted as a “vital financial pillar” that helped the club avoid near-bankruptcy during its most difficult years. 

Following this, club President Nasko Sirakov officially announced the end of the agreement, describing the conclusion as a “special and slightly sad day.” Sirakov credited the financial support from Palms Bet, specifically mentioning Milo Borisov and Rossi McKee, as a life-saving factor that allowed the club to rebuild. The club expects to announce a new general sponsor in the near future.

## Timeline

### 2026-08-28: Levski Sofia ends long-term partnership with Palms Bet

Levski Sofia President Nasko Sirakov announced the end of the club's long-term sponsorship with Palms Bet, thanking the company for its vital role in saving the club from financial ruin.

3 sources. https://clstr.news/cluster/levski-sofia-ends-long-term-partnership-with-palms-bet

### 2026-08-20: Stanimir Stoilov criticizes Levski Sofia sponsorship decision

Coach Stanimir Stoilov criticized Levski Sofia's decision to end its sponsorship with Palms Bet, calling the company a vital financial pillar that helped save the club from bankruptcy.

2 sources. https://clstr.news/cluster/stanimir-stoilov-criticizes-levski-sofia-sponsorship-decision

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Cite as: Levski Sofia sponsorship transition. CLSTR, https://clstr.news/situations/levski-sofia-sponsorship-transition