# LG Uplus customer loyalty program expansion

> Live situation record from CLSTR: https://clstr.news/situations/lg-uplus-customer-loyalty-program-expansion
> Updated: 2026-09-07T00:00:00.000Z. Sources: 3. Developments: 2.

LG Uplus has been implementing various initiatives to enhance its customer loyalty and membership programs. In August, the company hosted the ‘LEGOLAND Waterful Party’ in Chuncheon for 3,000 long-term VVIP customers, featuring water play facilities and experiential programs.

Following this, the company expanded its ‘Uplus2plus’ membership benefits for the September Chuseok holiday period. The expanded program includes 53 different benefits across grocery shopping, travel, leisure, and dining sectors. Additionally, LG Uplus announced a future event for October 19, inviting 5,000 VVIP customers with at least 10 years of service to Hwadamsup in Gwangju, Gyeonggi-do.

## Timeline

### 2026-09-07: LG Uplus expands membership benefits for Chuseok holiday

LG Uplus is expanding its September membership benefits to 53 items, offering Chuseok-related discounts on groceries, dining, and travel, plus a special Hwadamsup outing for long-term VVIP customers.

3 sources. https://clstr.news/cluster/lg-uplus-expands-membership-benefits-for-chuseok-holiday

### 2026-08-10: LG Uplus hosts LEGOLAND Waterful Party for long-term customers

LG Uplus hosted a 'LEGOLAND Waterful Party' for 3,000 long-term VVIP customers in Chuncheon to strengthen loyalty through experiential cultural and leisure benefits.

2 sources. https://clstr.news/cluster/lg-uplus-hosts-legoland-waterful-party-for-long-term-customers

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Cite as: LG Uplus customer loyalty program expansion. CLSTR, https://clstr.news/situations/lg-uplus-customer-loyalty-program-expansion