# LG Uplus MVNO service and benefit expansion

> Live situation record from CLSTR: https://clstr.news/situations/lg-uplus-mvno-service-and-benefit-expansion
> Updated: 2026-08-16T15:48:02.000Z. Sources: 4. Developments: 2.

LG Uplus has expanded its service offerings for MVNO (Mobile Virtual Network Operator) customers in South Korea through new benefit programs and integrated payment technologies.

Initially, the company launched the ‘Al-dat Club’, a dedicated benefit program for discount-phone users. The program features a ‘Basic Club’ for all subscribers and a ‘Special Club’ for long-term customers, providing discounts on dining, entertainment, OTT subscriptions, and rental services. The platform reported over 600,000 registered users.

Following this, LG Uplus partnered with Toss Mobile to launch MVNO plans integrated with ‘Face Pay’, a facial recognition payment service. These plans, ranging from 7GB to 100GB of data, have attracted significant interest from the 20-30 age demographic. Additionally, the company has been promoting the ‘Toss X CU plan’ via its Al-dot platform to offer convenience store discounts, reflecting a broader market shift toward value-added lifestyle services.

## Claims

- 56% of the subscribers to the Toss Mobile Face Pay plans are in their 20s and 30s. (corroborated by 3 sources)
- LG Uplus plans to expand specialized MVNO plans that combine telecommunications with lifestyle benefits like payment and distribution. (corroborated by 2 sources)
- The Face Pay partnership plans offer five different data tiers. (corroborated by 2 sources)
- Subscribers to the Face Pay plans can receive up to 58,000 won in total payment benefits. (corroborated by 2 sources)
- The Toss X CU plan offers up to 20% discount at CU convenience stores for a monthly limit of 5,000 won. (corroborated by 2 sources)
- Net inflow of subscribers from the three major carriers to MVNOs was only 145,000 between January and July this year. (single source)

## Timeline

### 2026-08-16: LG Uplus and Toss Mobile launch Face Pay integrated MVNO plans

South Korean telecom competition is shifting from price to lifestyle benefits, as LG Uplus and Toss Mobile launch Face Pay-integrated MVNO plans popular with users in their 20s and 30s.

4 sources. https://clstr.news/cluster/lg-uplus-and-toss-mobile-launch-face-pay-integrated-mvno-plans

### 2026-08-05: LG Uplus launches Al‑dat Club for discount‑phone customers

LG Uplus unveiled Al‑dat Club, a benefit program for MVNO users offering Basic and Special tiers with weekly discounts on dining, OTT services, rentals and more, now serving over 600,000 members.

3 sources. https://clstr.news/cluster/lg-uplus-launches-aldat-club-for-discountphone-customers

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Cite as: LG Uplus MVNO service and benefit expansion. CLSTR, https://clstr.news/situations/lg-uplus-mvno-service-and-benefit-expansion