# Lidl Cien brand product expansions

> Live situation record from CLSTR: https://clstr.news/situations/lidl-cien-brand-product-expansions
> Updated: 2026-10-20T14:13:47.000Z. Sources: 4. Developments: 2.

Lidl is expanding its Cien brand product offerings across European markets. In Romania, the retailer introduced an ultrasonic electric toothbrush featuring three cleaning modes and a 90-minute battery life.

In Italy, the company launched a new skincare line inspired by South Korean beauty trends. This collection focuses on hydration and luminosity, including products such as cleansing gel, toner, antioxidant serum, and SPF 50 day cream.

## Timeline

### 2026-10-20: Lidl Italy launches K-beauty inspired skincare line

Lidl Italy is launching a new Cien skincare line inspired by Korean beauty trends, featuring a five-step routine focused on hydration and protection.

2 sources. https://clstr.news/cluster/lidl-italy-launches-k-beauty-inspired-skincare-line

### 2026-10-13: Lidl introduces Cien Beauty ultrasonic toothbrush

Lidl is launching a Cien Beauty ultrasonic electric toothbrush for 99.99 lei, featuring three cleaning modes and a 90-minute battery life.

2 sources. https://clstr.news/cluster/lidl-introduces-cien-beauty-ultrasonic-toothbrush

---
Cite as: Lidl Cien brand product expansions. CLSTR, https://clstr.news/situations/lidl-cien-brand-product-expansions