# Lidl Romania market presence and local sourcing

> Developing situation record from CLSTR: https://clstr.news/situations/lidl-romania-market-presence-and-local-sourcing
> Updated: 2026-11-08T15:33:15.000Z. Sources: 5. Developments: 2.

Lidl’s private label dairy brand, Pilos, has achieved 66% brand awareness among urban consumers in Romania, according to a NielsenIQ study. The data shows that 88% of fresh milk volumes for the Pilos brand are sourced from local Romanian suppliers.

Lidl Romania has also reported a significant increase in the export of local agricultural products. Between June and September 2026, the company facilitated the export of over 8,839 tonnes of Romanian fruits and vegetables to Hungary, Slovakia, and Poland, valued at more than 6.8 million euros. This represents a sixfold increase in export volume compared to the same period in 2025.

## Timeline

### 2026-11-08: Lidl Romania reports significant growth in local food exports

Lidl Romania exported over 8,800 tonnes of local produce worth 6.8 million euros to Hungary, Slovakia, and Poland, marking a sixfold increase in volume compared to 2025.

3 sources. https://clstr.news/cluster/lidl-romania-reports-significant-growth-in-local-food-exports

### 2026-11-03: Lidl private label Pilos reaches 66% brand awareness in Romania

Lidl’s dairy brand Pilos leads Romania’s private label market with 66% awareness, sourcing 88% of its milk from local suppliers.

2 sources. https://clstr.news/cluster/lidl-private-label-pilos-reaches-66-brand-awareness-in-romania

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Cite as: Lidl Romania market presence and local sourcing. CLSTR, https://clstr.news/situations/lidl-romania-market-presence-and-local-sourcing