# Lidl Silvercrest microwave rollout

> Live situation record from CLSTR: https://clstr.news/situations/lidl-silvercrest-microwave-rollout
> Updated: 2026-07-29T06:30:55.000Z. Sources: 4. Developments: 2.

In late July 2026 Lidl introduced a new Silvercrest countertop microwave priced just under €50. The first report, dated 26 July, detailed the model’s 17‑litre capacity, black finish, adjustable power, rotary timer and its appeal to budget‑conscious shoppers in Portugal, noting its suitability for low‑power settings such as campsites. The same piece also mentioned Electrolux’s MI41S launch in Brazil, but the core focus was the low‑cost Lidl appliance.

Three days later, on 29 July, Lidl announced the same sub‑€50 Silvercrest microwave in additional markets, highlighting a price of €49.99 and anticipating strong consumer demand, with reports of long queues forming at stores. The follow‑up reinforced the retailer’s strategy of expanding its own‑brand, affordable kitchen‑appliance range.

Together the snapshots trace the introduction and rapid market uptake of Lidl’s budget microwave across Europe, underscoring its positioning as a cost‑effective option for shoppers seeking basic cooking functionality at a very low price.

## Timeline

### 2026-07-29: Lidl rolls out sub‑€50 Silvercrest microwave, queues expected

Lidl introduces a €49.99 Silvercrest microwave, prompting long queues as shoppers rush for the cheapest model available.

2 sources. https://clstr.news/cluster/lidl-rolls-out-sub50-silvercrest-microwave-queues-expected

### 2026-07-26: Electrolux MI41S and LIDL Silvercrest microwaves roll out with distinctive features

Electrolux's 31‑L MI41S microwave and LIDL's €49.49 Silvercrest 700 W model launch in Brazil and Portugal, highlighting integrated design and low‑power energy efficiency for budget kitchens.

2 sources. https://clstr.news/cluster/electrolux-mi41s-and-lidl-silvercrest-microwaves-roll-out-with-distinctive-features

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Cite as: Lidl Silvercrest microwave rollout. CLSTR, https://clstr.news/situations/lidl-silvercrest-microwave-rollout