# Liga Portugal strategic and media rights development > Live situation record from CLSTR: https://clstr.news/situations/liga-portugal-strategic-and-media-rights-development > Updated: 2026-09-23T12:09:00.000Z. Sources: 5. Developments: 2. Liga Portugal leadership has outlined strategic objectives focused on the modernization of media rights and operational security. Initially, Executive Director André Mosqueira do Amaral emphasized the necessity for the league to expand beyond traditional broadcasting to include digital content, gaming, and esports to engage younger audiences. This includes navigating legislative frameworks like the proposed ‘Esports Law’ to ensure long-term sustainability. Subsequently, President Reinaldo Teixeira provided a specific timeline for the centralization and sale of television rights. The process is slated to begin with a production auction, with domestic rights sales expected between January and March of next year, aiming for completion by the end of 2027. Additionally, the league is prioritizing stadium security in collaboration with local police and the United Nations Counter-Terrorism Office to manage rising attendance figures. ## Timeline ### 2026-09-23: Liga Portugal president outlines TV rights and security goals Liga Portugal president Reinaldo Teixeira outlined plans for centralizing TV rights and emphasized stadium security and refereeing stability during the Portugal Football Summit. 2 sources. https://clstr.news/cluster/liga-portugal-president-outlines-tv-rights-and-security-goals ### 2026-08-27: Liga Portugal executive discusses future of audiovisual rights and esports Liga Portugal Executive Director André Mosqueira do Amaral advocates for evolving audiovisual rights and esports regulation to engage younger audiences and ensure professional football's sustainability. 3 sources. https://clstr.news/cluster/liga-portugal-executive-discusses-future-of-audiovisual-rights-and-esports --- Cite as: Liga Portugal strategic and media rights development. CLSTR, https://clstr.news/situations/liga-portugal-strategic-and-media-rights-development