# Ligue 1 McDonald’s media and broadcasting expansion

> Live situation record from CLSTR: https://clstr.news/situations/ligue-1-mcdonalds-media-and-broadcasting-expansion
> Updated: 2026-09-29T11:39:28.000Z. Sources: 4. Developments: 2.

Ligue 1 McDonald’s is implementing a broad media expansion strategy for the 2026/2027 season, focusing on both domestic consolidation and international growth.

Domestically, the Ligue 1+ platform has secured exclusivity, centralizing all championship matches onto a single service that provides over 25 hours of live content per weekend, including Ultra HD broadcasts. 

Internationally, LFP Media has established broadcasting agreements across 215 territories in 44 languages. This expansion includes partnerships with JioStar in India, the Emtek group in Indonesia, and Sky in the United Kingdom and Ireland. Further expansion into South Asia has been facilitated through a partnership with the OTT platform tapmad, which brings live matches to audiences in Pakistan and Bangladesh.

## Timeline

### 2026-09-29: McDonald’s entities mark milestones in Pakistan and South Asian media expansion

McDonald’s Pakistan celebrates 28 years of local partnerships, while Ligue 1 McDonald’s expands its digital broadcasting reach in Pakistan and Bangladesh via a new deal with tapmad.

2 sources. https://clstr.news/cluster/mcdonalds-entities-mark-milestones-in-pakistan-and-south-asian-media-expansion

### 2026-08-31: Ligue 1 McDonald's expands media reach via Ligue 1+ and global deals

Ligue 1 McDonald's is expanding its reach through the Ligue 1+ platform, offering exclusive domestic coverage, and new international broadcasting deals in India, Indonesia, and the UK.

3 sources. https://clstr.news/cluster/ligue-1-mcdonalds-expands-media-reach-via-ligue-1-and-global-deals

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Cite as: Ligue 1 McDonald’s media and broadcasting expansion. CLSTR, https://clstr.news/situations/ligue-1-mcdonalds-media-and-broadcasting-expansion