# Lilly breast cancer awareness campaigns

> Developing situation record from CLSTR: https://clstr.news/situations/lilly-breast-cancer-awareness-campaigns
> Updated: 2026-11-03T19:21:19.000Z. Sources: 3. Developments: 2.

Lilly has initiated international awareness and empowerment campaigns focused on breast cancer. In Rio de Janeiro, the ‘O Direito à Volta’ (The Right to Return) campaign launched to promote early diagnosis, nutrition, and emotional well-being through community activities.

Following this, the company launched the second edition of its campaign in Milan, titled “The Life Button – Il bottone che ti lega alla vita.” This initiative emphasizes prevention and provides information spaces to support both patients and caregivers.

## Timeline

### 2026-11-03: Lilly launches breast cancer awareness campaign in Milan

Lilly has launched “The Life Button” campaign in Milan to promote breast cancer prevention and support for patients and caregivers.

3 sources. https://clstr.news/cluster/lilly-launches-breast-cancer-awareness-campaign-in-milan

### 2026-10-15: Lilly launches breast cancer awareness campaign in Rio de Janeiro

Lilly do Brasil will host a free breast cancer awareness event in Rio de Janeiro on October 17, focusing on early diagnosis, nutrition, and emotional well-being.

4 sources. https://clstr.news/cluster/lilly-launches-breast-cancer-awareness-campaign-in-rio-de-janeiro

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Cite as: Lilly breast cancer awareness campaigns. CLSTR, https://clstr.news/situations/lilly-breast-cancer-awareness-campaigns