# London Eye marketing initiatives

> Live situation record from CLSTR: https://clstr.news/situations/london-eye-marketing-initiatives
> Updated: 2026-07-27T11:29:36.000Z. Sources: 4. Developments: 2.

In late July 2026 Merlin Entertainments, together with creative agency TBWA\MCR, launched the "Book Breathtaking Today" campaign for the London Eye. The campaign, promoted across digital, broadcast and out‑of‑home channels, encourages visitors to experience the landmark from inside a pod, emphasizing the unique city views the attraction provides.

A week later the company announced a family‑focused competition that will award four families tickets to both the London Eye and the nearby SEA LIFE London Aquarium. The prize aims to drive family attendance at the two popular attractions and build on the momentum of the earlier advertising push.

## Timeline

### 2026-07-27: Merlin Entertainments offers family tickets to London Eye and SEA LIFE Aquarium

Merlin Entertainments is giving away four family tickets to the London Eye and SEA LIFE Aquarium; entries close 23 August.

2 sources. https://clstr.news/cluster/merlin-entertainments-offers-family-tickets-to-london-eye-and-sea-life-aquarium

### 2026-07-21: London Eye unveils 'Book Breathtaking' tourism campaign

Merlin Entertainments and TBWA MCR launch “Book Breathtaking” campaign for the London Eye, urging visitors to experience the city from the pods via ads across digital and outdoor media.

2 sources. https://clstr.news/cluster/london-eye-unveils-book-breathtaking-tourism-campaign

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Cite as: London Eye marketing initiatives. CLSTR, https://clstr.news/situations/london-eye-marketing-initiatives