# L’Oréal Türkiye leadership and organizational changes

> Live situation record from CLSTR: https://clstr.news/situations/loral-trkiye-leadership-and-organizational-changes
> Updated: 2026-10-02T08:19:07.000Z. Sources: 6. Developments: 2.

L’Oréal Türkiye has undergone leadership changes and organizational restructuring in late 2026.

In July 2026, Berk Ener was appointed as the Corporate Digital and Marketing Director and joined the Country Leadership Team. Ener, who has been with the company since 2010, previously served as the Global Social Commerce and E-Activation Director at the Paris headquarters.

Following this, on October 1, 2026, Murat Başar was appointed to lead a newly established Commercial Transformation and Excellence organization. This restructured framework consolidates functions such as Corporate E-Commerce, Corporate Revenue Growth Management, and Commercial Transformation Projects to improve efficiency and omni-channel partnerships. Başar, who joined the company in 2011, previously served as Corporate E-Commerce Director.

## Timeline

### 2026-10-02: L’Oréal Türkiye appoints Murat Başar to lead new commercial organization

Murat Başar has been appointed to lead L’Oréal Türkiye’s new Commercial Transformation and Excellence organization to drive efficiency and e-commerce growth.

3 sources. https://clstr.news/cluster/loral-trkiye-appoints-murat-baar-to-lead-new-commercial-organization

### 2026-09-21: L'Oréal Türkiye appoints Berk Ener as Corporate Digital and Marketing Director

Berk Ener has been appointed as the Corporate Digital and Marketing Director and a Country Leadership Team member at L'Oréal Türkiye, effective July 1, 2026.

4 sources. https://clstr.news/cluster/loral-trkiye-appoints-berk-ener-as-corporate-digital-and-marketing-director

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Cite as: L’Oréal Türkiye leadership and organizational changes. CLSTR, https://clstr.news/situations/loral-trkiye-leadership-and-organizational-changes