# Lotte Group retail and shareholder initiatives > Live situation record from CLSTR: https://clstr.news/situations/lotte-group-retail-and-shareholder-initiatives > Updated: 2026-10-12T23:13:49.000Z. Sources: 4. Developments: 2. Lotte Group has introduced new consumer and investor-focused initiatives in South Korea. Following a period where foreign sales at Lotte Department Store surpassed 1 trillion won, the company partnered with Lotte Card to launch the ‘Lotte Department Store Tourist Membership X Check in Seoul’ card. This prepaid electronic payment tool provides foreign visitors with discounts at approximately 70 affiliated merchants, including Lotte Duty Free and Lotte Mart, while offering transportation card functionality and L.Point accumulation. Expanding its service offerings, Lotte Shopping announced the ‘L. Honors Club’, a shareholder benefit program scheduled to begin on November 1. This program allows shareholders to receive discount coupons for use across various retail platforms and e-commerce sites. Long-term investors holding 1,000 or more shares for at least one year are eligible for premium benefits, such as access to department store lounges and valet parking. The company stated the initiative aims to diversify shareholder return methods and secure long-term investors, noting that similar systems are common in Japan. ## Timeline ### 2026-10-12: Lotte Shopping introduces shareholder benefit program Lotte Shopping is launching the ‘L. Honors Club’ on November 1, becoming the first major South Korean conglomerate to offer shareholder benefits like discount coupons and lounge access. 4 sources. https://clstr.news/cluster/lotte-shopping-introduces-shareholder-benefit-program ### 2026-10-11: Lotte Department Store and Lotte Card launch membership for foreign tourists Lotte Department Store and Lotte Card have launched an integrated prepaid membership card to provide foreign tourists with shopping discounts, transportation functions, and rewards across 70 affiliates. 2 sources. https://clstr.news/cluster/lotte-department-store-and-lotte-card-launch-membership-for-foreign-tourists --- Cite as: Lotte Group retail and shareholder initiatives. CLSTR, https://clstr.news/situations/lotte-group-retail-and-shareholder-initiatives