# Lotte Hotels & Resorts premium service expansion

> Live situation record from CLSTR: https://clstr.news/situations/lotte-hotels-resorts-premium-service-expansion
> Updated: 2026-09-22T02:18:32.000Z. Sources: 9. Developments: 2.

Lotte Hotels & Resorts has implemented several initiatives to target international and high-end consumers in South Korea.

In mid-September 2026, the group launched the ‘LOTTE HOTEL REWARDS Exclusive Travel Pass’ for international tourists. This package includes accommodation and collectible T-money transit cards featuring traditional Korean decorative elements, such as ‘jagae’ and ‘sipjangsaeng’. The pass also provides various vouchers for Lotte affiliates, including dining, duty-free shopping, and theme park discounts.

By late September, the company reported a significant financial increase, with first-half operating profit rising by 533.1% to 57.6 billion won. This growth is attributed to a strategy of increasing the value of stays rather than room volume. Additionally, Signiel Seoul and Signiel Busan received ‘Michelin 2 Keys’ for the second consecutive year, recognizing their exceptional stay experiences.

## Timeline

### 2026-09-22: Lotte Hotels and GS Shop expand premium offerings

Lotte Hotels and GS Shop are targeting premium markets, with Signiel Seoul and Busan earning Michelin 2 Keys for two consecutive years amid rising luxury demand.

2 sources. https://clstr.news/cluster/lotte-hotels-and-gs-shop-expand-premium-offerings

### 2026-09-13: LOTTE HOTELS & RESORTS launches exclusive travel pass for international tourists

LOTTE HOTELS & RESORTS has launched an exclusive travel pass for international guests, featuring one-night stays and limited-edition T-money cards decorated with traditional Korean motifs.

7 sources. https://clstr.news/cluster/lotte-hotels-resorts-launches-exclusive-travel-pass-for-international-tourists

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Cite as: Lotte Hotels & Resorts premium service expansion. CLSTR, https://clstr.news/situations/lotte-hotels-resorts-premium-service-expansion