# Lotte Wellfood Kkokkalcorn brand expansion

> Live situation record from CLSTR: https://clstr.news/situations/lotte-wellfood-kkokkalcorn-brand-expansion
> Updated: 2026-08-31T23:37:25.000Z. Sources: 2. Developments: 2.

Lotte Wellfood has engaged in various marketing and product initiatives for its Kkokkalcorn snack brand. The company launched a brand collaboration with Manseon Hof, an outdoor dining venue in Seoul, featuring special menu items and outdoor advertising with model Oh Jung-se to support its ‘romantic snack’ campaign.

Following these efforts, the company reported that its new ‘Kkokkalcorn Ssamjang Pork Belly flavor’ sold 210,000 bags, exhausting its initial three-month inventory within a single month. This rapid demand has caused stock shortages at some large discount stores, prompting Lotte Wellfood to operate production lines at maximum capacity. The product's success is linked to the ‘yajang’ (outdoor dining) trend and social media popularity.

## Timeline

### 2026-08-31: Lotte Wellfood's new snack sells out initial stock in one month

Lotte Wellfood's new ‘Kkokkalcorn Ssamjang Pork Belly flavor’ snack sold out its three-month supply in just one month, prompting the company to maximize production lines to meet high demand.

2 sources. https://clstr.news/cluster/lotte-wellfoods-new-snack-sells-out-initial-stock-in-one-month

### 2026-08-24: Lotte Wellfood partners with Manseon Hof for Kkokkalcorn promotion

Lotte Wellfood is collaborating with Seoul’s Manseon Hof through September 13, offering limited-edition Kkokkalcorn-themed snack menus and promotions to enhance brand engagement.

2 sources. https://clstr.news/cluster/lotte-wellfood-partners-with-manseon-hof-for-kkokkalcorn-promotion

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Cite as: Lotte Wellfood Kkokkalcorn brand expansion. CLSTR, https://clstr.news/situations/lotte-wellfood-kkokkalcorn-brand-expansion