# LOUD Congress Gen Z business influence

> Developing situation record from CLSTR: https://clstr.news/situations/loud-congress-gen-z-business-influence
> Updated: 2026-11-09T11:42:00.000Z. Sources: 5. Developments: 2.

The second edition of the LOUD Congress was held on November 6, 2026, at the Hotel Bellotto in Warsaw. Organized by Mistify agency, Bonnier Business Polska, and the Brokies group, the event focused on the creator economy, streaming, fashion, and music, specifically examining how Generation Z is reshaping business models.

The congress brought together approximately 200 guests, including digital creators, investors, and executives from companies such as Danone, TOUS, Betclic, and XTB. Discussions centered on the need for brands to adapt to young consumers who prioritize authenticity and credibility. The event noted that Gen Z has transitioned from being mere marketing targets to active forces shaping products and companies.

The program concluded with the Pokolenie LOUD awards, recognizing figures and brands such as Żabka, Michał “Young Multi” Rychlik, and Piotr “Izaka” Skowyrski. Following the event, organizers announced plans for two editions of the congress in 2027 due to high demand.

## Timeline

### 2026-11-09: LOUD Congress 2026 highlights Gen Z influence on business

The LOUD Congress 2026 in Warsaw showcased how Generation Z is reshaping the business landscape, forcing brands to adapt to young consumers and digital creators.

3 sources. https://clstr.news/cluster/loud-congress-2026-highlights-gen-z-influence-on-business

### 2026-11-03: LOUD congress 2.0 to address Gen Z influence on business in Warsaw

LOUD congress 2.0 will take place on November 6 in Warsaw, focusing on the economic impact of Gen Z and the creator economy.

2 sources. https://clstr.news/cluster/loud-congress-20-to-address-gen-z-influence-on-business-in-warsaw

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Cite as: LOUD Congress Gen Z business influence. CLSTR, https://clstr.news/situations/loud-congress-gen-z-business-influence