# Lula reelection campaign in Brazil

> Live situation record from CLSTR: https://clstr.news/situations/lula-reelection-campaign-in-brazil
> Updated: 2026-09-28T03:15:27.000Z. Sources: 52. Developments: 3.

President Luiz Inácio Lula da Silva’s reelection campaign in Brazil has transitioned from large-scale political rallies to more cost-effective walking tours. During a visit to Montes Claros, Minas Gerais, Lula campaigned alongside various candidates, criticizing political opponents and urging support for PT candidates to secure Senate seats. As the first round of the election approaches, the campaign is redirecting resources toward digital engagement, allocating R$ 12 million for social media promotion. This shift toward walking tours, which utilize pickup trucks with sound systems, is intended to reduce expenses compared to large rallies, which the campaign noted are approximately ten times more costly. Total contracted expenses have reached R$ 64.6 million, as the campaign nears the R$ 88.9 million spending limit set by the Superior Electoral Court. Ten days before the first round of elections, the campaign experienced a temporary disruption when Meta disabled Lula’s Facebook advertising account. While Meta attributed the block to activities that did not follow its rules, the campaign filed an appeal citing a “lack of justification” and sought official clarification, considering escalation to the Superior Electoral Court (TSE). The account was restored the same day. This incident has fueled political debate regarding the influence of American big tech companies and government efforts to regulate digital platforms. Concurrently, polling data indicates a surge for Flávio Bolsonaro, who saw a nearly 10-point increase in voter intention, particularly among male and lower-income voters. In response to the shifting landscape, Lula is weighing whether to participate in the final televised debate to reach undecided voters. Recent developments have intensified scrutiny of Meta’s role in the electoral process. Observers have raised concerns that the platform’s control over information infrastructure represents a “critical vulnerability in Brazilian democracy.”

## Claims

- The Lula campaign filed an appeal against Meta, claiming the block was unjustified and unilateral. (corroborated by 18 sources)
- The advertising account was restored on the same day the restriction occurred. (corroborated by 16 sources)
- The restriction occurred approximately ten days before the first round of the Brazilian elections. (corroborated by 11 sources)
- The campaign threatened to appeal to the Superior Electoral Court (TSE) if sufficient explanations were not provided. (corroborated by 4 sources)
- Meta restricted the advertising account used by Lula's campaign, stating that certain activities did not follow their rules. (corroborated by 3 sources)

## Timeline

### 2026-09-28: Meta disables advertising for Brazilian President Lula's campaign

Meta has disabled advertising access for Brazilian President Lula’s campaign on Facebook and Instagram, sparking concerns over foreign interference and calls for legal action ahead of elections.

2 sources. https://clstr.news/cluster/meta-disables-advertising-for-brazilian-president-lulas-campaign

### 2026-09-25: Meta restricts Lula campaign advertising on Facebook

Meta temporarily blocked advertising accounts for Luiz Inácio Lula da Silva's presidential campaign in Brazil, citing rule violations. The campaign appealed the decision, seeking clarification before the first-

41 sources. https://clstr.news/cluster/lula-shifts-to-walking-tours-to-reduce-campaign-costs

### 2026-09-17: Lula campaigns in Minas Gerais amid health service expansions

President Lula campaigned in Minas Gerais, criticizing political rivals, while Health Minister Padilha highlighted record SUS surgery numbers and mobile health units providing cancer screenings in Acre.

10 sources. https://clstr.news/cluster/lula-visits-minas-gerais-to-discuss-health-and-reelection

---
Cite as: Lula reelection campaign in Brazil. CLSTR, https://clstr.news/situations/lula-reelection-campaign-in-brazil