# LUNA brand expansion in Japan

> Developing situation record from CLSTR: https://clstr.news/situations/luna-brand-expansion-in-japan
> Updated: 2026-10-30T08:34:00.000Z. Sources: 5. Developments: 2.

South Korean makeup brand LUNA, operated by Aekyung Industrial Co., Ltd., is expanding its presence in Japan through new product launches and promotional events.

In October 2026, the company announced the release of its Cloud Layer series, which includes the Cloud Layer Conceal Cheek, Cloud Layer Tint, and Long Lasting Hydrobonding Prep Base. These products, designed using the brand’s concealer technology, became available via the official LUNA Qoo10 shop.

Following the product release, LUNA scheduled a two day pop-up event titled ‘LUNA MAKEUP BAR POP-UP EVENT’ at RAYARD MIYASHITA PARK in Shibuya, Tokyo, for November 6 and 7, 2026. The event aims to showcase the Cloud Layer Series and offers activities such as personalized touch-up sessions, social media photo zones, and product sampling.

## Timeline

### 2026-10-30: LUNA launches Cloud Layer series in Japan

South Korean makeup brand LUNA is launching its Cloud Layer series in Japan via Qoo10, featuring concealer-inspired cheek and lip products.

3 sources. https://clstr.news/cluster/luna-launches-cloud-layer-series-in-japan

### 2026-10-24: LUNA to host makeup pop-up event at RAYARD MIYASHITA PARK

Korean makeup brand LUNA will host a two-day pop-up event at RAYARD MIYASHITA PARK in Shibuya on November 6–7, 2026, featuring new product debuts and personalized beauty consultations.

2 sources. https://clstr.news/cluster/luna-to-host-makeup-pop-up-event-at-rayard-miyashita-park

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Cite as: LUNA brand expansion in Japan. CLSTR, https://clstr.news/situations/luna-brand-expansion-in-japan