# Luxury beauty brands adopt longevity skincare technology

> Live situation record from CLSTR: https://clstr.news/situations/luxury-beauty-brands-adopt-longevity-skincare-technology
> Updated: 2026-09-10T00:00:00.000Z. Sources: 5. Developments: 2.

LG Household & Health Care brand The Whoo has launched the ‘Bicheop NAD Power Ampoule’ as part of a strategic expansion into the global luxury beauty market. Following 13 years of research, the brand introduced ‘NAD Transferosome’ technology to address the low skin permeability of NAD, an anti-aging repair ingredient. This technology was utilized to create ‘NAD Power24’, which is featured at a 50% concentration in the new product.

In a broader industry trend, luxury brands including Dior and The Whoo are increasingly integrating longevity science into skincare. While Dior has introduced products utilizing a “three-way rose peptide complex” developed with longevity researchers, The Whoo is focusing on Nicotinamide Adenine Dinucleotide (NAD) to facilitate DNA repair and cellular energy. To ensure effective delivery, LG researchers developed “Ion-Coupled Transfersome” technology, branded as NAD Power24™, to stabilize the molecule and restore mitochondrial function.

## Timeline

### 2026-09-10: Dior and The Whoo introduce longevity-focused skincare technologies

Luxury brands Dior and The Whoo are leveraging longevity science, such as rose peptides and NAD technology, to advance cellular-level anti-aging skincare.

2 sources. https://clstr.news/cluster/dior-and-the-whoo-introduce-longevity-focused-skincare-technologies

### 2026-08-31: The Whoo targets luxury beauty market with new NAD technology

LG Household & Health Care brand The Whoo is targeting the global luxury beauty market with its new ‘Bicheop NAD Power Ampoule’, utilizing 13 years of research into NAD skin longevity technology.

3 sources. https://clstr.news/cluster/the-whoo-targets-luxury-beauty-market-with-new-nad-technology

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Cite as: Luxury beauty brands adopt longevity skincare technology. CLSTR, https://clstr.news/situations/luxury-beauty-brands-adopt-longevity-skincare-technology