# Luxury fragrance brand product launches

> Live situation record from CLSTR: https://clstr.news/situations/luxury-fragrance-brand-product-launches
> Updated: 2026-08-23T16:00:56.000Z. Sources: 2. Developments: 2.

Luxury fashion houses have introduced several new fragrance offerings. Prada launched Paradigme Le Parfum, a men’s scent featuring notes of Peruvian balsam and guaiac wood in a refillable bottle. Dior released Dior Paradise, a garden-inspired fragrance from its La Collection Privée line created by Francis Kurkdjian.

Following these releases, luxury brands expanded their high-concentration collections. Amouage introduced Reflection 45, a version of its Reflection Man Eau de Parfum with a 45% oil concentration. Dior also expanded its Sauvage franchise with the launch of Sauvage Extrait, a woodier iteration developed by Francis Kurkdjian that incorporates oud.

## Timeline

### 2026-08-23: Luxury fragrance houses Amouage and Dior expand men's collections

Luxury brands Amouage and Dior are releasing high-concentration men's fragrances, including Reflection 45 and Sauvage Extrait, to deepen their established scent profiles.

2 sources. https://clstr.news/cluster/luxury-fragrance-houses-amouage-and-dior-expand-mens-collections

### 2026-08-03: Prada and Dior launch new luxury fragrances

Prada and Dior each unveiled new luxury fragrances—Prada’s long‑lasting Paradigme Le Parfum and Dior’s garden‑inspired Dior Paradise.

2 sources. https://clstr.news/cluster/prada-and-dior-launch-new-luxury-fragrances

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Cite as: Luxury fragrance brand product launches. CLSTR, https://clstr.news/situations/luxury-fragrance-brand-product-launches