# Major music events announced in São Paulo

> Live situation record from CLSTR: https://clstr.news/situations/major-music-events-announced-in-so-paulo
> Updated: 2026-10-18T17:05:44.000Z. Sources: 21. Developments: 3.

Spotify has announced the global debut of its Spotify Superfans Experience (SFX), a two-day live event scheduled for January 23-24, 2027, at the Distrito Anhembi in São Paulo, Brazil. Developed in partnership with Omelete Company, the event is designed to transition digital fandom into physical communities through immersive content, music, and podcasts.

The inaugural lineup features several Brazilian artists, including Ludmilla, Luísa Sonza, Marina Sena, Pabllo Vittar, Pedro Sampaio, Matuê, Juliette, Veigh, and MC Hariel. Spotify selected Brazil for this launch due to high levels of fan engagement and a robust live entertainment market, intending for the event to serve as a blueprint for future international editions.

In addition to the SFX announcement, Lollapalooza Brasil will celebrate its 15th anniversary from March 19 to 21, 2027, at the Autódromo de Interlagos. Following the initial announcement of ticket sales for various categories, including Lolla Pista and Lolla Comfort, the festival has released its complete daily lineup. Headliners for the 2027 edition include Travis Scott and David Guetta on Friday, The Killers and Queens of the Stone Age on Saturday, and Charli XCX and The Prodigy on Sunday.

## Timeline

### 2026-10-18: Music festivals Primavera na Cidade and Lollapalooza Brazil announce lineups

São Paulo music festivals Primavera na Cidade (December 2026) and Lollapalooza Brasil (March 2027) have announced their lineups and schedules.

3 sources. https://clstr.news/cluster/music-festivals-primavera-na-cidade-and-lollapalooza-brazil-announce-lineups

### 2026-10-06: Lollapalooza Brasil and Spotify announce major 2027 events in São Paulo

Lollapalooza Brasil will reveal its 15th-anniversary line-up on October 8, 2027, in São Paulo. Additionally, Spotify will debut its global Superfans Experience (SFX) in the city in January 2027.

19 sources. https://clstr.news/cluster/spotify-to-launch-superfans-experience-festival-in-so-paulo

### 2026-10-06: Spotify announces SFX live fan experience in São Paulo

Spotify will launch its first global live fan experience, SFX, in São Paulo, Brazil, in January 2027, featuring immersive music and podcast content designed for highly engaged fan communities.

2 sources. https://clstr.news/cluster/spotify-announces-sfx-live-fan-experience-in-so-paulo

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Cite as: Major music events announced in São Paulo. CLSTR, https://clstr.news/situations/major-music-events-announced-in-so-paulo