# Malaysian tourism marketing PATA Gold Awards

> Live situation record from CLSTR: https://clstr.news/situations/malaysian-tourism-marketing-pata-gold-awards
> Updated: 2026-08-25T04:41:51.000Z. Sources: 8. Developments: 2.

During the 2026 PATA Gold Awards held in Kuching, Sarawak, multiple Malaysian tourism entities received recognition for their marketing efforts.

The Sarawak Tourism Board was named the Grand Title Winner in the Marketing category for a Guinness World Record-breaking drone relay initiative. This project involved 128 continuous flight segments covering 1,706.7 kilometers to capture aerial footage of the region’s landscapes.

Additionally, Tourism Malaysia won an award for its ‘Surreal Experiences’ marketing video, a promotional piece launched in 2025 that highlights the country’s cultural diversity. This recognition coincides with reported growth in Malaysia’s international tourism sector, which saw 21.2 million visitor arrivals in the first half of 2026.

## Timeline

### 2026-08-25: Tourism Malaysia wins PATA Gold Award for marketing video

Tourism Malaysia won a PATA Gold Award for its ‘Surreal Experiences’ marketing video, following a 2.5 percent increase in international visitor arrivals during the first half of 2026.

6 sources. https://clstr.news/cluster/tourism-malaysia-wins-pata-gold-award-for-marketing-video

### 2026-08-19: Sarawak Tourism Board wins PATA Gold Award for drone relay

The Sarawak Tourism Board won the Grand Title in Marketing at the 2026 PATA Gold Awards for its record-breaking drone relay campaign used to promote the region.

2 sources. https://clstr.news/cluster/sarawak-tourism-board-wins-pata-gold-award-for-drone-relay

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Cite as: Malaysian tourism marketing PATA Gold Awards. CLSTR, https://clstr.news/situations/malaysian-tourism-marketing-pata-gold-awards