# Marriage proposal on ‘Die Höhle der Löwen’

> Live situation record from CLSTR: https://clstr.news/situations/marriage-proposal-on-die-hhle-der-lwen
> Updated: 2026-10-12T05:11:51.000Z. Sources: 10. Developments: 2.

During an appearance on the German business television program ‘Die Höhle der Löwen’, entrepreneurs Simon Werner and Susan Schmidt, representing the company Ajambow, experienced both professional rejection and a personal milestone.

The duo pitched a water-filled fitness and therapy device designed to assist movement and alleviate back pain. They sought 300,000 euros for a 10 percent stake in the company, but investors declined the offer. Critics, including Frank Thelen, questioned their business metrics and level of preparation regarding their three-million-euro valuation.

Following the unsuccessful business pitch, Simon Werner proposed marriage to his partner of 33 years, Susan Schmidt. Schmidt accepted the proposal, prompting enthusiastic reactions from the investor panel. Carsten Maschmeyer described the engagement as ‘an even better deal for the rest of your life.’

## Claims

- Frank Thelen criticized the founders for lack of preparation and poor economic performance. (corroborated by 2 sources)
- Simon Werner proposed marriage to his partner Susan Schmidt during the pitch. (corroborated by 2 sources)
- Ajambow produces a sports and therapy device designed to promote movement and relieve back pain. (corroborated by 2 sources)
- The founders of Ajambow have been in a relationship for 33 years. (corroborated by 2 sources)
- The startup Ajambow seeks 300,000 euros for a 10 percent company stake. (single source)
- The company Ajambow has generated nearly 100,000 euros in revenue over two years. (single source)
- The founders of Ajambow set a company valuation of three million euros. (single source)
- All investors on the show declined to make a deal with Ajambow. (single source)

## Timeline

### 2026-10-12: Ajambow founders propose marriage on ‘Die Höhle der Löwen’ after failed pitch

Ajambow founders Susan Schmidt and Simon Werner failed to secure a deal on ‘Die Höhle der Löwen’ but successfully completed a marriage proposal on stage after 33 years together.

6 sources. https://clstr.news/cluster/ajambow-founders-propose-marriage-on-die-hhle-der-lwen-after-failed-pitch

### 2026-10-05: Simon Werner proposes to partner on ‘Die Höhle der Löwen’

Entrepreneur Simon Werner proposed to his partner Susan Schmidt on the German business show ‘Die Höhle der Löwen’ following a pitch for their company, Ajambow.

7 sources. https://clstr.news/cluster/hhle-der-lwen-entrepreneur-proposes-to-partner-during-pitch

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Cite as: Marriage proposal on ‘Die Höhle der Löwen’. CLSTR, https://clstr.news/situations/marriage-proposal-on-die-hhle-der-lwen