# Mato Grosso tourism and cultural promotion

> Live situation record from CLSTR: https://clstr.news/situations/mato-grosso-tourism-and-cultural-promotion
> Updated: 2026-09-07T14:09:42.000Z. Sources: 7. Developments: 2.

Efforts to promote tourism and culture in Mato Grosso have been highlighted through media coverage and new travel initiatives. 

Initially, the television program ‘Encontro pelo Brasil’ featured a special edition focused on the region’s natural landscapes and cultural traditions, such as sertanejo music and the siriri dance. The broadcast showcased locations like Chapada dos Guimarães and Nobres to highlight the area as an ecotourism hub.

Following this, Sesc-MT expanded regional tourism through its ‘Viaje com o Sesc’ project. Launched at the FIT Etno Brasil fair, the project introduced new itineraries combining nature, history, and gastronomy, including scheduled trips to Cuiabá, Chapada dos Guimarães, and Campo Novo do Parecis.

## Timeline

### 2026-09-07: Sesc-MT launches new tourism itineraries at FIT Etno Brasil

Sesc-MT launched new ‘Viaje com o Sesc’ tourism itineraries at the FIT Etno Brasil fair, featuring cultural and nature-based trips across Mato Grosso and other Brazilian states.

2 sources. https://clstr.news/cluster/sesc-mt-launches-new-tourism-itineraries-at-fit-etno-brasil

### 2026-08-23: Mato Grosso featured in ‘Encontro pelo Brasil’ special

The TV program ‘Encontro pelo Brasil’ featured a special episode in Mato Grosso, highlighting the region's ecotourism and sertanejo music culture with guests Bruna Viola and Guito.

5 sources. https://clstr.news/cluster/mato-grosso-hosts-patrcia-poeta-for-special-encontro-broadcast

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Cite as: Mato Grosso tourism and cultural promotion. CLSTR, https://clstr.news/situations/mato-grosso-tourism-and-cultural-promotion