# Matsuya Foods new menu launches in Japan

> Live situation record from CLSTR: https://clstr.news/situations/matsuya-foods-new-menu-launches-in-japan
> Updated: 2026-08-21T02:45:42.000Z. Sources: 3. Developments: 2.

Matsuya Foods has introduced new seasonal menu items across its brands in Japan.

On August 18, the Matsuya brand launched Chicken Nanban and Hiyajiru Chicken Nanban sets nationwide, featuring cuisine inspired by Miyazaki Prefecture. The offerings include a standard Chicken Nanban Teishoku and a premium Hiyajiru set that utilizes a traditional chilled soup.

Following this, the Matsunoya brand announced the launch of the ‘Yurinchi Teishoku’ (Fried Chicken with Sauce Set Meal) scheduled for August 26. This new menu item features fried chicken thigh with a garlic and lemon sauce, marketed as a stamina-boosting meal for the late summer heat.

## Timeline

### 2026-08-21: Matsunoya to launch new Yurinchi Teishoku menu

Matsuya Foods brand Matsunoya will launch its Yurinchi Teishoku set meal on August 26, 2026, featuring garlic and lemon flavored fried chicken.

2 sources. https://clstr.news/cluster/matsunoya-to-launch-new-yurinchi-teishoku-menu

### 2026-08-18: Matsuya launches new Chicken Nanban and Hiyajiru menu items

Matsuya has launched a new Chicken Nanban menu nationwide in Japan, including a premium 1,300 yen set featuring Miyazaki-style Hiyajiru chilled soup.

2 sources. https://clstr.news/cluster/matsuya-launches-new-chicken-nanban-and-hiyajiru-menu-items

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Cite as: Matsuya Foods new menu launches in Japan. CLSTR, https://clstr.news/situations/matsuya-foods-new-menu-launches-in-japan