# Matsuya menu expansions in Japan

> Live situation record from CLSTR: https://clstr.news/situations/matsuya-menu-expansions-in-japan
> Updated: 2026-10-15T03:00:17.000Z. Sources: 4. Developments: 2.

Japanese beef bowl chain Matsuya has introduced several new menu items across its nationwide locations. On October 6, the company launched ‘Neo Kashmir Curry’, a reimagined version of a dish from its specialty brand, My Curry Shokudo. This version features a thin, liquid-like sauce designed for deep richness and gradual spice stimulation, intended to be more accessible to a wider audience.

Following this, Matsuya announced the October 20 launch of the ‘Goro Chiki Chili Sauce’ series. This Chinese-style menu includes large pieces of chicken coated in a sweet and sour chili sauce made with doubanjiang, served over eggs. The ‘Neo Kashmir Curry’ remains available as a limited-time offering, described as having a thin, dark brown roux with a complex, spicy, and slightly bitter flavor profile.

## Timeline

### 2026-10-15: Matsuya introduces new Chinese-style chicken and spicy curry menus

Matsuya is expanding its menu in Japan with the launch of Chinese-style ‘Goro Chiki Chili Sauce’ chicken and a spicy, limited-time ‘Neo Kashmir Curry’.

2 sources. https://clstr.news/cluster/matsuya-introduces-new-chinese-style-chicken-and-spicy-curry-menus

### 2026-10-06: Matsuya launches Neo Kashmir Curry nationwide in Japan

Matsuya has launched ‘Neo Kashmir Curry’ nationwide in Japan, offering a redesigned, more accessible version of the popular curry style found at its My Curry Shokudo brand.

3 sources. https://clstr.news/cluster/matsuya-launches-neo-kashmir-curry-nationwide-in-japan

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Cite as: Matsuya menu expansions in Japan. CLSTR, https://clstr.news/situations/matsuya-menu-expansions-in-japan