# Mattel Barbie brand expansions and campaigns

> Developing situation record from CLSTR: https://clstr.news/situations/mattel-barbie-brand-expansions-and-campaigns
> Updated: 2026-11-03T15:38:11.000Z. Sources: 7. Developments: 2.

Mattel has initiated several brand-related projects involving the Barbie franchise. On November 2, 2026, developer FuturLab and Mattel announced a Barbie themed content pack for the video game PowerWash Simulator 2, scheduled for release on December 3, 2026. This update includes five themed environments, such as the Barbie DreamHouse, and a custom Barbie themed high-pressure washer.

Following this, Mattel launched a global campaign titled “Barbie Is Moving” to promote the Barbie DreamHouse 2026. The new toy features a three-story structure and over 65 accessories. The campaign includes a pink truck tour in the United States, digital partnerships with Pinterest and Canva, and international activations in the United Kingdom, Spain, and Mexico. The initiative also includes a contribution to Habitat for Humanity International through the Barbie Dream Gap project.

## Timeline

### 2026-11-03: Mattel launches global Barbie DreamHouse 2026 campaign

Mattel has launched the “Barbie Is Moving” global campaign to debut the customizable Barbie DreamHouse 2026, featuring interactive tours, digital AI partnerships, and international activations.

2 sources. https://clstr.news/cluster/mattel-launches-global-barbie-dreamhouse-2026-campaign

### 2026-11-02: Mattel and FuturLab announce Barbie pack for PowerWash Simulator 2

FuturLab and Mattel will release a Barbie-themed content pack for PowerWash Simulator 2 on December 3, 2026, for multiple platforms.

5 sources. https://clstr.news/cluster/mattel-and-futurlab-announce-barbie-pack-for-powerwash-simulator-2

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Cite as: Mattel Barbie brand expansions and campaigns. CLSTR, https://clstr.news/situations/mattel-barbie-brand-expansions-and-campaigns