# Mattel expansion into game publishing

> Live situation record from CLSTR: https://clstr.news/situations/mattel-expansion-into-game-publishing
> Updated: 2026-08-18T11:20:00.000Z. Sources: 7. Developments: 2.

Mattel has established Mattel Game Studios, a global development and publishing organization intended to create original games based on the company’s own brands. This new division operates under Mattel Digital Studios and follows Mattel’s February 2026 decision to buy out its joint-venture partner, NetEase, for $318 million to gain full ownership of the Mattel163 mobile studio.

The studio employs nearly 300 specialists across Los Angeles and Hangzhou. While the organization will continue to manage its mobile portfolio—which includes titles like UNO! and Skip-Bo—the strategy is expanding to include free-to-play titles and original experiences on creator-driven platforms such as Roblox and Fortnite. This expansion aims to reach audiences outside of traditional console and Steam markets.

## Timeline

### 2026-08-18: Mattel launches Mattel Game Studios to target Roblox and Fortnite

Mattel has launched Mattel Game Studios to develop original digital experiences and games for Roblox and Fortnite, expanding its reach beyond mobile and traditional gaming platforms.

5 sources. https://clstr.news/cluster/mattel-launches-mattel-game-studios-to-target-roblox-and-fortnite

### 2026-08-13: Mattel launches Mattel Game Studios to self-publish brand-based games

Mattel has launched Mattel Game Studios to self-publish games based on its iconic brands, including Hot Wheels and UNO, following its full acquisition of the Mattel163 mobile studio from NetEase.

2 sources. https://clstr.news/cluster/mattel-launches-mattel-game-studios-to-self-publish-brand-based-games

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Cite as: Mattel expansion into game publishing. CLSTR, https://clstr.news/situations/mattel-expansion-into-game-publishing