# Max Mara 75th anniversary celebrations

> Developing situation record from CLSTR: https://clstr.news/situations/max-mara-75th-anniversary-celebrations
> Updated: 2026-11-02T11:02:18.000Z. Sources: 5. Developments: 2.

The fashion house Max Mara is conducting global events to celebrate its 75th anniversary. 

In Athens, the brand introduced its first fragrance, Max Mara Le Parfum, at the Cycladic Art Museum. The launch event featured a sensory experience inspired by the brand’s iconic 101801 camel coat. 

In Tokyo, the brand hosted an exhibition titled “THE MAX!” at Ginza Sony Park. The exhibition, which showcases the company’s design philosophy and heritage, was attended by notable figures including model and actor UTA and actress Non.

## Timeline

### 2026-11-02: MaxMara hosts 75th anniversary exhibition in Tokyo

MaxMara celebrated its 75th anniversary with a brand exhibition in Tokyo, attended by figures including UTA and Non.

3 sources. https://clstr.news/cluster/maxmara-hosts-75th-anniversary-exhibition-in-tokyo

### 2026-10-26: Max Mara launches Le Parfum fragrance in Athens

Max Mara celebrated its 75th anniversary by launching its first fragrance, Max Mara Le Parfum, with a sensory event at the Cycladic Art Museum in Greece.

2 sources. https://clstr.news/cluster/max-mara-launches-le-parfum-fragrance-in-athens

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Cite as: Max Mara 75th anniversary celebrations. CLSTR, https://clstr.news/situations/max-mara-75th-anniversary-celebrations