# McDonald's New Zealand 50th anniversary campaign

> Live situation record from CLSTR: https://clstr.news/situations/mcdonalds-new-zealand-50th-anniversary-campaign
> Updated: 2026-09-03T23:11:56.000Z. Sources: 4. Developments: 2.

McDonald's New Zealand, locally referred to as Macca's, has launched a marketing campaign to celebrate its 50th anniversary in the country. The milestone commemorates five decades since the opening of the first New Zealand store in Porirua in 1976.

Developed with McCann New Zealand and OMD, the campaign utilizes games, prizes, and iconic brand characters such as Grimace, Birdie the Early Bird, and Hamburglar to encourage customer participation. Promotional offers include a ‘Birthday Bundle’ providing discounts at The Warehouse or free play at Timezone via QR codes. Additionally, the McDonald's app features birthday games where customers have a 1-in-3 chance of winning free food items like McChickens or Big Macs.

## Timeline

### 2026-09-03: McDonald's New Zealand launches 50th anniversary campaign

McDonald's New Zealand is launching a customer-focused campaign to celebrate 50 years in the country since its first store opened in Porirua in 1976.

2 sources. https://clstr.news/cluster/mcdonalds-new-zealand-launches-50th-anniversary-campaign

### 2026-09-03: McDonald's ends 20-year Monopoly promotion in the UK

McDonald's is discontinuing its 20-year Monopoly game promotion in the UK, prompting mixed reactions and concerns from customers regarding future brand loyalty.

2 sources. https://clstr.news/cluster/mcdonalds-ends-20-year-monopoly-promotion-in-the-uk

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Cite as: McDonald's New Zealand 50th anniversary campaign. CLSTR, https://clstr.news/situations/mcdonalds-new-zealand-50th-anniversary-campaign