# McVitie’s festive product launches

> Live situation record from CLSTR: https://clstr.news/situations/mcvities-festive-product-launches
> Updated: 2026-09-02T21:46:43.000Z. Sources: 4. Developments: 2.

McVitie’s has expanded its seasonal product lineup for the 2026 festive period. The brand initially announced the Jaffa Elf, a dark chocolate and orange jelly snack shaped like an elf, which drew mixed social media reactions, with some consumers describing it as “the stuff of nightmares.”

Following this, manufacturer Pladis introduced further seasonal confectionery, marking the brand’s first entry into the seasonal chocolate market. New additions include the Penguin Milk Chocolate Treat, a penguin-shaped confection containing Penguin biscuit pieces. The festive range also includes the return of traditional biscuit assortments, such as the Family Circle selection box and the Victoria biscuit assortment.

## Timeline

### 2026-09-02: McVitie’s launches new festive chocolate and biscuit lines

McVitie’s is launching new festive products, including its first seasonal chocolate treats: the Jaffa Elf and Penguin Milk Chocolate Treat, alongside returning biscuit assortments.

2 sources. https://clstr.news/cluster/mcvities-launches-new-festive-chocolate-and-biscuit-lines

### 2026-08-28: McVitie's unveils new Jaffa Elf for Christmas range

McVitie's is launching a festive Jaffa Elf snack in UK supermarkets this September, drawing mixed reactions from consumers regarding its appearance.

2 sources. https://clstr.news/cluster/mcvities-unveils-new-jaffa-elf-for-christmas-range

---
Cite as: McVitie’s festive product launches. CLSTR, https://clstr.news/situations/mcvities-festive-product-launches