# Meat-related dining promotions in Japan

> Live situation record from CLSTR: https://clstr.news/situations/meat-related-dining-promotions-in-japan
> Updated: 2026-08-24T05:29:16.000Z. Sources: 13. Developments: 4.

Various dining establishments and regional festivals in Japan held meat-related promotions during July and August 2026.

In late July, Steak no Asakuma launched a “Meat Day Customer Appreciation” event across numerous prefectures, offering 50% larger steak portions at unchanged prices. This was followed in early August by the Ugo-gyu festival in Akita, where local farmers and officials offered A5-rank beef products, including sirloin steaks and skewers.

In late August, Yakiniku no Watami announced a three-day sale from August 27 to August 29 to celebrate ‘Yakiniku Day’ (August 29). The promotion, available at 19 locations, includes a 29% discount on ‘Extra Thick Beef Tongue’ and Suntory draft beer for 29 yen with certain orders. Additionally, the chain scheduled a weekday lunch campaign from August 24 to August 28 featuring a 29% increase in meat portion size.

Other meat-centric promotions include a three-day ‘Meat Day’ campaign by Pizza Hut Japan from August 28 to August 30, offering discounted takeout and delivery prices on half-and-half meat pizzas. The Jingisukan specialty chain ‘Ram-chan’ will also offer a 45% volume increase on select lamb dishes from August 28 to 30. Katsudon Kihei in Ikebukuro is scheduled to hold a one-day discount on katsu bowls.

Regional food fairs include an Iwate Prefecture event from August 25 to September 7 featuring local cabbage and lettuce, and a Miyazaki Miyakonojo fair starting August 26 featuring minced meat and seasonal fruits.

## Timeline

### 2026-08-24: Japan food industry launches various pop-up events and seasonal promotions

A series of food pop-up events, seasonal buffets, and promotional campaigns are launching across Japan, featuring gourmet imports, regional specialties, and movie tie-ups.

12 sources. https://clstr.news/cluster/iwate-prefecture-to-host-seasonal-produce-fair

### 2026-08-23: Yakiniku no Watami announces new dining promotions in Japan

Yakiniku no Watami is launching two promotional campaigns in Japan: a 29% meat increase for weekday lunches in late August and a 3,000 yen student all-you-can-eat plan running through October.

2 sources. https://clstr.news/cluster/yakiniku-no-watami-announces-new-dining-promotions-in-japan

### 2026-08-18: Yakiniku no Watami announces three-day sale for Yakiniku Day

Yakiniku no Watami is hosting a three-day sale from August 27–29, 2026, featuring 29-yen beer and 29% off beef tongue to celebrate ‘Yakiniku Day’ across 19 Japanese locations.

2 sources. https://clstr.news/cluster/yakiniku-no-watami-announces-three-day-sale-for-yakiniku-day

### 2026-07-24: Steak promotions draw diners across Japan in July and August

Japan’s Steak no Asakuma offers 50% larger portions on July 25‑26, while Akita’s Ugo‑gyu festival serves A5‑grade steak on Aug 1, drawing diners across multiple prefectures.

3 sources. https://clstr.news/cluster/steak-promotions-draw-diners-across-japan-in-july-and-august

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Cite as: Meat-related dining promotions in Japan. CLSTR, https://clstr.news/situations/meat-related-dining-promotions-in-japan