# Media group commercial strategy developments > Live situation record from CLSTR: https://clstr.news/situations/media-group-commercial-strategy-developments > Updated: 2026-10-22T17:07:20.000Z. Sources: 9. Developments: 2. Broadcasters are unveiling commercial strategies for 2027. Seven Media Group, a partnership between Seven and SCA, has introduced a unified approach to integrate television, radio, streaming, podcasts, and publishing. This strategy aims to provide advertisers with access to first-party data and trading technology through a single proposition, utilizing the Phoenix Exchange to simplify inventory access. SBT has also outlined its 2027 commercial strategy, introducing 13 proprietary content brands targeting sectors such as agribusiness, financial education, and artificial intelligence. Additionally, SBT is studying the potential creation of a new morning program to increase advertising revenue, considering various hosts for the project. ## Claims - SBT presented its 2027 commercial strategy at the UpUpshow Business event. (single source) - The broadcaster introduced 13 proprietary content brands. (single source) - SBT is studying the creation of a new morning program to increase revenue. (single source) - Felipeh Campos and Érica Reis are candidates to host the potential new morning show. (single source) ## Timeline ### 2026-10-22: SBT outlines 2027 commercial strategy and explores new morning programming SBT has announced a new commercial strategy for 2027 featuring 13 content brands and is studying a new morning program to boost advertising revenue. 5 sources. https://clstr.news/cluster/sbt-outlines-2027-commercial-strategy-and-explores-new-morning-programming ### 2026-10-22: Seven Media Group launches unified commercial pitch for 2027 Seven and SCA have rebranded as Seven Media Group, launching a unified 2027 commercial strategy to integrate TV, radio, streaming, and digital audio for advertisers. 4 sources. https://clstr.news/cluster/seven-media-group-launches-unified-commercial-pitch-for-2027 --- Cite as: Media group commercial strategy developments. CLSTR, https://clstr.news/situations/media-group-commercial-strategy-developments