# Media revenue growth driven by World Cup viewership

> Live situation record from CLSTR: https://clstr.news/situations/media-revenue-growth-driven-by-world-cup-viewership
> Updated: 2026-08-31T08:15:41.000Z. Sources: 6. Developments: 2.

Major media corporations in the United States and Brazil reported significant increases in advertising revenue during the second quarter of 2026, largely attributed to viewership driven by the FIFA World Cup.

Fox Corp. saw a 28% rise in quarterly revenue to $4.21 billion, supported by a 78% surge in advertising revenue. The company noted that the tournament averaged 7.7 million viewers per match, with the final between Spain and Argentina drawing nearly 39 million viewers. CEO Lachlan Murdoch characterized the period as one of “record financial performance.”

Similarly, Globo reported a 23% increase in advertising revenue, reaching R$ 3.8 billion. This growth was driven by the World Cup and merchandising strategies. While Globo’s total revenue rose 16% to R$ 5.2 billion, its operational profit fell by 6% due to costs associated with the tournament.

## Timeline

### 2026-08-31: Globo reports 23% surge in advertising revenue

Globo's advertising revenue rose 23% to R$ 3.8 billion in Q2 2026, driven by the World Cup and merchandising, despite stagnant streaming and paid TV revenues.

4 sources. https://clstr.news/cluster/globo-reports-23-surge-in-advertising-revenue

### 2026-08-22: Fox Corp. reports revenue surge driven by World Cup viewership

Fox Corp. saw advertising revenue surge 78% to $1.92 billion, driven by massive viewership during the FIFA World Cup and growth in its Tubi streaming service.

2 sources. https://clstr.news/cluster/fox-corp-reports-revenue-surge-driven-by-world-cup-viewership

---
Cite as: Media revenue growth driven by World Cup viewership. CLSTR, https://clstr.news/situations/media-revenue-growth-driven-by-world-cup-viewership