# MediaMarkt and Saturn VAT discount promotion

> Live situation record from CLSTR: https://clstr.news/situations/mediamarkt-and-saturn-vat-discount-promotion
> Updated: 2026-10-03T05:25:14.000Z. Sources: 4. Developments: 2.

MediaMarkt and Saturn announced a promotional event in Germany scheduled to run from October 1 through October 5, 2026. Marketed as “giving back the VAT,” the promotion offers a discount equivalent to the removal of the 19 percent value-added tax, though the actual reduction on the gross price is 15.966%.

The sale is exclusive to myMediaMarkt loyalty program members and applies to various consumer electronics, household appliances, and smart home devices. Certain brands, including Apple, AVM (FritzBox), Sonos, and selected Samsung products, are excluded from the offer.

During the campaign, specific products such as coffee machines from De’Longhi, Philips, and Siemens are included. The discounts are applied automatically in the shopping cart and can be combined with existing price cuts. For example, the Ninja Creami Deluxe ice cream maker is expected to reach a record low price of approximately 176.46 euros following the VAT reduction.

## Timeline

### 2026-10-03: MediaMarkt launches VAT-free promotion on appliances

MediaMarkt is offering a VAT-free promotion in Germany through October 5, significantly reducing prices on coffee machines and kitchen appliances like Ninja Creami.

3 sources. https://clstr.news/cluster/mediamarkt-launches-vat-free-promotion-on-appliances

### 2026-09-29: MediaMarkt and Saturn announce VAT discount promotion

MediaMarkt and Saturn will offer a 15.966% VAT-equivalent discount on various electronics from October 1 to October 5, 2026, exclusively for myMediaMarkt members.

3 sources. https://clstr.news/cluster/mediamarkt-and-saturn-announce-vat-discount-promotion

---
Cite as: MediaMarkt and Saturn VAT discount promotion. CLSTR, https://clstr.news/situations/mediamarkt-and-saturn-vat-discount-promotion