# Mendoza tourism development and promotion

> Live situation record from CLSTR: https://clstr.news/situations/mendoza-tourism-development-and-promotion
> Updated: 2026-10-15T23:25:35.000Z. Sources: 5. Developments: 2.

The Mendoza province of Argentina is pursuing dual strategies to bolster its tourism sector through data-driven management and international promotion.

Locally, the Mendoza Tourism Board (EMETUR) and Bodegas de Argentina have entered a framework agreement to enhance wine tourism analysis. This initiative, led by EMETUR’s Observatory for Sustainable Tourism, involves the monthly collection of data regarding visitor profiles, spending, and winery capacity. The goal is to enable “evidence-based decision-making” to better anticipate trends and assist wineries in planning investments.

On the international stage, Mendoza is expanding its presence in the meetings and conventions sector. Representing the province at IMEX America in Las Vegas, the Mendoza Bureau highlighted the region’s hotel infrastructure, air connectivity, and wine tourism to attract buyers from the United States, Canada, and Latin America.

## Timeline

### 2026-10-15: Argentine provinces promote tourism at IMEX America

Argentine provinces Mendoza and Misiones are promoting their tourism and convention sectors at IMEX America in Las Vegas and through commercial activities in Paraguay.

3 sources. https://clstr.news/cluster/argentine-provinces-promote-tourism-at-imex-america

### 2026-10-15: Mendoza strengthens wine tourism through EMETUR and Bodegas de Argentina agreement

Mendoza’s EMETUR and Bodegas de Argentina signed an agreement to collect and analyze wine tourism data to improve sector planning and promotion.

2 sources. https://clstr.news/cluster/mendoza-strengthens-wine-tourism-through-emetur-and-bodegas-de-argentina-agreement

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Cite as: Mendoza tourism development and promotion. CLSTR, https://clstr.news/situations/mendoza-tourism-development-and-promotion