# Mercedes-AMG electric GT 4-Door campaign launch

> Live situation record from CLSTR: https://clstr.news/situations/mercedes-amg-electric-gt-4-door-campaign-launch
> Updated: 2026-10-05T05:30:01.000Z. Sources: 10. Developments: 2.

Mercedes-AMG has launched a global marketing campaign titled ‘TOO HARD TO RESIST’ to promote its new all-electric GT 4-Door Coupe. The campaign features actor Brad Pitt, utilizing his persona as a fictional Formula 1 driver to connect the brand’s high-performance heritage with its electric future.

The new vehicle is built on the proprietary AMG Electric Architecture (AMG.EA). Key technical specifications for the flagship GT 63 4MATIC+ include three axial flux motors producing 860 kW (approximately 1,169 hp) and 2,000 Nm of torque, enabling a 0-100 km/h acceleration in 2.1 seconds. The model also incorporates an 800V high-voltage system and Formula 1-derived direct cooling battery technology.

## Timeline

### 2026-10-05: Mercedes-AMG taps Brad Pitt for new electric GT 4-Door campaign

Mercedes-AMG is starring Brad Pitt in its ‘Too Hard to Resist’ campaign to launch the all-electric AMG GT 4-Door, marking a major technological shift toward the brand's new electric architecture.

5 sources. https://clstr.news/cluster/mercedes-amg-taps-brad-pitt-for-new-electric-gt-4-door-campaign

### 2026-10-02: Mercedes-AMG launches Brad Pitt-led campaign for new GT 4-Door Coupe

Mercedes-AMG has announced its ‘TOO HARD TO RESIST’ global campaign featuring Brad Pitt to promote the new high-performance electric Mercedes-AMG GT 4-Door Coupe.

5 sources. https://clstr.news/cluster/mercedes-amg-announces-global-campaign-featuring-brad-pitt

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Cite as: Mercedes-AMG electric GT 4-Door campaign launch. CLSTR, https://clstr.news/situations/mercedes-amg-electric-gt-4-door-campaign-launch