# Mercedes-Benz promotional campaigns in South Korea

> Live situation record from CLSTR: https://clstr.news/situations/mercedes-benz-promotional-campaigns-in-south-korea
> Updated: 2026-09-11T02:44:49.000Z. Sources: 4. Developments: 2.

Mercedes-Benz partners in South Korea have launched several promotional campaigns throughout September 2026.

Initially, Han Sung Motors introduced the ‘Han Sung Autumn Driving Festa’ across its showrooms. This event offered vehicle consultations, test drives, and various purchasing incentives, including monthly payment support through Mercedes-Benz Financial Services for specific models like the E 200 Exclusive and GLC 300 4MATIC AMG Line.

Following this, HS Hyosung The Class launched a specific consultation and test drive campaign focused on the facelifted S-Class and Mercedes-Maybach S-Class models. This campaign, running through September 30 at 11 showrooms, highlights new technological features such as the Mercedes-Benz Operating System and localized digital services including TMAP Auto and Genie Music.

## Timeline

### 2026-09-11: HS Hyosung The Class launches S-Class test drive campaign

HS Hyosung The Class is hosting a test drive campaign for the new Mercedes-Benz S-Class and Mercedes-Maybach S-Class at 11 locations in South Korea through September 30.

2 sources. https://clstr.news/cluster/hs-hyosung-the-class-launches-s-class-test-drive-campaign

### 2026-09-04: Han Sung Motors hosts Autumn Driving Festa for Mercedes-Benz

Han Sung Motors is holding an ‘Autumn Driving Festa’ in September, offering test drive gifts and monthly payment subsidies for various Mercedes-Benz models in South Korea.

2 sources. https://clstr.news/cluster/han-sung-motors-hosts-autumn-driving-festa-for-mercedes-benz

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Cite as: Mercedes-Benz promotional campaigns in South Korea. CLSTR, https://clstr.news/situations/mercedes-benz-promotional-campaigns-in-south-korea