# Mexico digital media and political communication trends

> Live situation record from CLSTR: https://clstr.news/situations/mexico-digital-media-and-political-communication-trends
> Updated: 2026-09-10T21:31:47.000Z. Sources: 3. Developments: 2.

News consumption in Mexico has undergone a significant transition, with social media and video platforms overtaking traditional television as primary information sources. According to the Reuters Institute Digital News Report 2026, 66% of Mexicans use social media for weekly news, while television usage has fallen to 34%, approximately half of the levels seen in 2017. Leading platforms include Facebook, WhatsApp, YouTube, and TikTok.

This digital shift has influenced the political landscape, leading to a trend described as ‘the politics of the selfie.’ In this environment, social media imagery often replaces substantive policy debate or ideological discourse. Political actors increasingly use photographs with high-ranking officials to project influence and proximity to power, a digital evolution of traditional political personalism used to signal loyalty and legitimacy.

## Timeline

### 2026-09-10: Mexico observes shift toward ‘politics of the selfie’ in social media

Political culture in Mexico is shifting toward a ‘politics of the selfie,’ where social media imagery with powerful figures is used to project influence and legitimacy instead of substantive policy debate.

3 sources. https://clstr.news/cluster/mexico-observes-shift-toward-politics-of-the-selfie-in-social-media

### 2026-08-12: Mexico news consumption shifts to social media and video

A Reuters Institute report reveals that social media and video platforms have surpassed television as the primary news sources in Mexico, with 66% of users turning to social media weekly.

2 sources. https://clstr.news/cluster/mexico-news-consumption-shifts-to-social-media-and-video

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Cite as: Mexico digital media and political communication trends. CLSTR, https://clstr.news/situations/mexico-digital-media-and-political-communication-trends
