# Mexico tourism industry growth and MICE promotion > Live situation record from CLSTR: https://clstr.news/situations/mexico-tourism-industry-growth-and-promotion > Updated: 2026-08-18T22:47:27.000Z. Sources: 38. Developments: 2. Mexico’s tourism sector experienced significant growth in the first half of 2026, setting five industry records. This surge was largely attributed to the impact of the 2026 FIFA World Cup, which drove a 7.7% increase in international travelers to 51.1 million compared to the previous year. Economic revenue reached $18,781 million, with host cities like Mexico City, Guadalajara, and Monterrey seeing tourist influxes exceed 36%. While the US market saw a slight decline, growth from Asian and Latin American markets, such as Japan and Colombia, helped compensate. Building on this momentum, the 17th edition of IBTM Americas has commenced at the Centro Banamex, serving as a major summit for the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. The event features over 450 exhibitors and thousands of professionals, including more than 550 specialized buyers, to facilitate business connections across the Americas. The industry is estimated to generate approximately $14 billion in business volume. Various Mexican states are utilizing this platform to promote their specific tourism infrastructure. Quintana Roo is highlighting its capacity for large-scale events via its hotel network, convention centers, and the Tren Maya, while Querétaro is positioning itself as a competitive destination for corporate conventions by showcasing its connectivity and talent. Yucatán is presenting its cultural and gastronomic offerings, while Puebla is focusing on upgrading public parks to enhance regional tourism and safety. Other regional efforts include Ahome and Mexicali promoting their local sectors, alongside Guanajuato and Tampico showcasing their readiness for upcoming conventions. The MICE industry remains a vital economic driver, contributing 1.83% to the national GDP and supporting 1.8% of employment. ## Timeline ### 2026-08-18: IBTM Americas 2026 drives MICE industry growth in Mexico The 17th IBTM Americas summit in Mexico City is driving business in the MICE industry, with states like Quintana Roo, Yucatán, and Querétaro showcasing their tourism and convention infrastructure. 33 sources. https://clstr.news/cluster/buap-to-host-first-international-congress-of-sports-medicine-applied-to-football ### 2026-08-16: Mexico sets five tourism records in first half of 2026 Mexico set five tourism records in the first half of 2026, fueled by the FIFA World Cup and rising visitor numbers from Asia and Latin America. 6 sources. https://clstr.news/cluster/mexico-sets-five-tourism-records-in-first-half-of-2026 --- Cite as: Mexico tourism industry growth and MICE promotion. CLSTR, https://clstr.news/situations/mexico-tourism-industry-growth-and-promotion