# Michaels retail and technology expansion

> Live situation record from CLSTR: https://clstr.news/situations/michaels-retail-and-technology-expansion
> Updated: 2026-08-20T00:00:00.000Z. Sources: 4. Developments: 2.

Michaels is expanding its retail capabilities through new physical store formats and digital technology. The company opened its third “Next Gen” experiential store in Rogers, Arkansas, which features interactive elements such as a Knit & Sew Shop with a Swatch Bar, a Balloon Bar, and specialized customization stations like a Patch Bar.

Following this physical expansion, Michaels launched an omnichannel custom framing experience in the United States and Canada. This digital initiative utilizes 3D and augmented reality (AR) technology, allowing customers to use an online frame builder and project customized frames onto their walls via mobile devices to visualize products before purchasing.

## Timeline

### 2026-08-20: Michaels launches 3D and AR custom framing experience

Michaels has introduced an omnichannel custom framing tool using 3D and augmented reality to help US and Canadian customers visualize frames in their homes before purchasing.

2 sources. https://clstr.news/cluster/michaels-launches-3d-and-ar-custom-framing-experience

### 2026-08-14: Michaels debuts new experiential store concept in Arkansas

Michaels has debuted its third experiential “Next Gen” store in Rogers, Arkansas, featuring expanded textile selections, interactive customization bars, and enhanced services for rewards members.

2 sources. https://clstr.news/cluster/michaels-debuts-new-experiential-store-concept-in-arkansas

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Cite as: Michaels retail and technology expansion. CLSTR, https://clstr.news/situations/michaels-retail-and-technology-expansion