# Milan film production drives tourism surge

> Live situation record from CLSTR: https://clstr.news/situations/milan-film-production-drives-tourism-surge
> Updated: 2026-08-01T11:53:11.000Z. Sources: 9. Developments: 2.

In late July 2026, the sequel *The Devil Wears Prada 2* began shooting in Milan, prompting temporary closures of major landmarks such as the Galleria Vittorio Emanuele II, the Accademia di Brera and sections of the Quadrilatero della Moda. Local officials welcomed the production, citing the positive exposure for the city’s fashion districts.

Within days of the film’s release, tourism data showed an 18 % increase in foreign visitors to the featured locations. Foot traffic rose sharply at sites highlighted in the movie, with the Palazzo Clerici up 28 %, the Duomo and Galleria Vittorio Emanuele II each up 17 %, and Brera and Via Montenapoleone seeing double‑digit gains. Visitors from the United States, France and the United Kingdom accounted for the bulk of the influx, underscoring the film’s role in boosting Milan’s international appeal.

## Timeline

### 2026-08-01: Milan sees 18% rise in foreign tourists after release of 'Il Diavolo veste Prada 2

Milan’s tourism rose 18% after *Il Diavolo veste Prada 2* hit screens, with key sites like Galleria Vittorio Emanuele II and Palazzo Clerici seeing double‑digit visitor gains, driven mainly by U.S., French and

7 sources. https://clstr.news/cluster/milan-sees-18-rise-in-foreign-tourists-after-release-of-il-diavolo-veste-prada-2

### 2026-07-30: Milan's Iconic Sites Shut Down for Filming of ‘The Devil Wears Prada 2’

Milan closed key landmarks like the Galleria Vittorio Emanuele II for filming ‘The Devil Wears Prada 2’, overseen by producer Enrico Ballarin, highlighting the city’s fashion district.

2 sources. https://clstr.news/cluster/milans-iconic-sites-shut-down-for-filming-of-the-devil-wears-prada-2

---
Cite as: Milan film production drives tourism surge. CLSTR, https://clstr.news/situations/milan-film-production-drives-tourism-surge