# Mobile World Group Bách Hóa Xanh expansion

> Live situation record from CLSTR: https://clstr.news/situations/mobile-world-group-bch-ha-xanh-expansion
> Updated: 2026-08-11T00:39:01.000Z. Sources: 4. Developments: 2.

Mobile World Group (MWG) is executing a rapid expansion of its Bách Hóa Xanh supermarket chain across Vietnam. As of early August, the chain had reached approximately 3,400 outlets after opening 632 stores in the first half of the year. The company aims to open over 1,000 additional stores throughout 2024, maintaining a balanced distribution between northern and southern regions.

By mid-August, the expansion accelerated, with the total store count reaching 3,434 following the addition of 875 new locations since the start of the year. This growth rate averages four new openings per day. The increased presence in Northern and Central Vietnam has positioned Bách Hóa Xanh as a direct competitor to Masan Group’s WinCommerce. While the expansion intensifies regional competition, industry observers suggest the market may support multiple major players, noting that recent Bách Hóa Xanh locations are already reporting positive operating profits.

## Timeline

### 2026-08-11: Bach Hoa Xanh expands rapidly with 875 new stores in Vietnam

Bach Hoa Xanh, owned by MWG, has opened 875 stores this year, averaging four per day, as it expands aggressively into Northern Vietnam to compete with Masan Group's WinCommerce.

2 sources. https://clstr.news/cluster/bach-hoa-xanh-expands-rapidly-with-875-new-stores-in-vietnam

### 2026-08-06: Mobile World Group aims for 1,000+ Bách Hóa Xanh stores in 2024

MWG plans to open over 1,000 new Bách Hóa Xanh stores in 2024, split north‑south, while its valuation lags behind its DMX subsidiary despite strong profits.

3 sources. https://clstr.news/cluster/mobile-world-group-aims-for-1000-bch-ha-xanh-stores-in-2024

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Cite as: Mobile World Group Bách Hóa Xanh expansion. CLSTR, https://clstr.news/situations/mobile-world-group-bch-ha-xanh-expansion