# Modivo Group ShockPrice retail expansion

> Live situation record from CLSTR: https://clstr.news/situations/modivo-group-shockprice-retail-expansion
> Updated: 2026-08-23T10:21:00.000Z. Sources: 8. Developments: 2.

Modivo Group has introduced ShockPrice, a new off-price retail brand in Poland. The first 2,400-square-meter location opened on August 21, 2026, at the S1 shopping center in Wałbrzych.

Designed as a high-rotation, lower-margin alternative to the group’s existing HalfPrice brand, ShockPrice focuses on branded surplus, end-of-collection items, and returns. While HalfPrice targets larger cities with premium brands, ShockPrice aims to serve smaller towns by prioritizing the lowest possible prices across categories such as clothing, footwear, toys, and cosmetics.

Modivo leadership has outlined an aggressive expansion strategy, with plans to open approximately 40 to 43 stores by the end of 2026. The long-term goal for the group is to reach 100 off-price locations, with ShockPrice contributing roughly 20 new openings annually.

## Timeline

### 2026-08-23: Modivo Group launches ShockPrice retail chain in Poland

Modivo Group has launched ShockPrice, a new low-price off-price retail chain in Poland, starting with a flagship store in Wałbrzych and planning up to 43 locations by the end of 2026.

2 sources. https://clstr.news/cluster/modivo-group-launches-shockprice-retail-chain-in-poland

### 2026-08-21: Modivo launches first ShockPrice discount store in Wałbrzych

Modivo has opened its first ShockPrice discount store in Wałbrzych, Poland, launching a new off-price retail format targeting lower prices and American brands. The company plans 40 openings this year.

6 sources. https://clstr.news/cluster/modivo-launches-first-shockprice-discount-store-in-wabrzych

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Cite as: Modivo Group ShockPrice retail expansion. CLSTR, https://clstr.news/situations/modivo-group-shockprice-retail-expansion