# Modivo Platform ShockPrice retail expansion

> Live situation record from CLSTR: https://clstr.news/situations/modivo-platform-shockprice-retail-expansion
> Updated: 2026-10-25T08:00:00.000Z. Sources: 5. Developments: 2.

Modivo Platform is developing an off-price retail ecosystem through two brands: HalfPrice, which focuses on premium fashion in major cities, and ShockPrice, which targets a broader consumer base with daily essentials such as electronics, cosmetics, and home decor. ShockPrice is designed to operate in smaller towns and retail parks to compete with discount retailers.

Following an initial launch in Wałbrzych in August, the company has begun opening new locations, including a store in the Focus Mall gallery in Piotrków Trybunalski. Modivo aims to open approximately 40 ShockPrice stores by the end of 2026, with planned expansions into Poland and international markets including Romania, Bulgaria, the Czech Republic, and Slovakia. The company’s long-term goal is to reach 1,000 off-price stores by 2030.

## Timeline

### 2026-10-25: Retail expansions announced in Poland

MODIVO Group is bringing its ShockPrice discount concept to Piotrków Trybunalski, while IKEA expands its compact store format to Białystok and plans a future opening in Kielce.

4 sources. https://clstr.news/cluster/retail-expansions-announced-in-poland

### 2026-10-19: Modivo Platform expands off-price retail with ShockPrice

Modivo Platform is scaling its off-price retail presence, aiming for 1,000 stores by 2030 through its HalfPrice and new ShockPrice brands across Poland and Central/Eastern Europe.

2 sources. https://clstr.news/cluster/modivo-platform-expands-off-price-retail-with-shockprice

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Cite as: Modivo Platform ShockPrice retail expansion. CLSTR, https://clstr.news/situations/modivo-platform-shockprice-retail-expansion