# Moncler Re/Icons fashion campaign launch

> Developing situation record from CLSTR: https://clstr.news/situations/moncler-reicons-fashion-campaign-launch
> Updated: 2026-10-18T20:02:06.000Z. Sources: 6. Developments: 2.

Moncler has launched its ‘Pioneers in Moncler’ campaign as part of the Re/Icons collection. The campaign features influential artists Cher, Grace Jones, and Jennie of the South Korean group BLACKPINK. Photographed by Gabriel Moses, the visual production draws inspiration from the early alpine photography of Lionel Terray.

The collection reinterprets four historic mountain styles from the 1950s—the Karakorum, Verone, Himalaya, and Tibb models—using updated materials, proportions, and finishes. In a discussion with Vogue, Cher noted her long-standing affinity for the brand, expressing a preference for the simplicity and cut of the clothing in neutral tones.

## Timeline

### 2026-10-18: Moncler launches Re/Icons campaign featuring Cher, Grace Jones, and Jennie

Moncler has debuted its Re/Icons campaign, featuring musical and cultural icons Cher, Grace Jones, and BLACKPINK’s Jennie to celebrate the brand’s historic mountain-wear heritage.

2 sources. https://clstr.news/cluster/moncler-launches-reicons-campaign-featuring-cher-grace-jones-and-jennie

### 2026-10-15: Cher stars in Moncler Re/Icons winter campaign

Singer Cher stars in Moncler’s new Re/Icons winter campaign alongside Grace Jones and Jennie, highlighting the brand’s signature puffer jackets and her long history with the label.

4 sources. https://clstr.news/cluster/cher-stars-in-moncler-reicons-winter-campaign

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Cite as: Moncler Re/Icons fashion campaign launch. CLSTR, https://clstr.news/situations/moncler-reicons-fashion-campaign-launch